Ingredients

Product Ingredients Description

  1.  Gentle Clarifying Shampoo 

Ingredients:  

Water (Aqua), Sodium Lauroyl Sarcosinate, Lauryl Glucoside, Cocamidopropyl betaine (CAPB),  Decyl Glucoside, Zemea Propanediol, Polyquaternium-7, Glycerin, Biotin, Peg-7 Glyceryl  Cocoate, Peg 12 Dimethicone, Rice Water Fermented, Aloe Barbadensis (Aloe vera), Sodium PCA,  D-Panthenol, Diasleek, Silk Protein, Ethylhexylglycerin, Herbal Extract of Phyllanthus Emblica  (Amla), Eclipta Prostrata (Bhringraj), Acacia Concinna (Shikakai), Guar Gum, Argania  Spinosa(Argan) Oil, Collagen, Cocos Nucifera(Coconut)Water , Sodium Gluconate, Keratin.

 Gentle Clarifying Shampoo Ingredient Description:-

  • Sodium Lauroyl Sarcosinate

Sarcosinate is a top choice for high foaming sulfate-free shampoo that offers outstanding lather building with excellent resistance to sebum and hard water metals. It generates a rich creamy lather bringing a luxury experience of hair cleansing. Its blend with glucosides generates an extra mild cleansing system for a mild & gentle shampoo with superior skin compatibility.

  • Lauryl Glucoside & Decyl Glucoside

Lauryl and Decyl glucosides are sugar-derived natural surfactants used as the backbone of the shampoo formulation. They are non-ionic surfactants offering mild and gentle cleansing to hair without stripping and offer natural lipids from the hair surface. “Lauryl” and ‘Decyl” represents two carbon chains, their blend offers high foam generation and rich creamy lather. More importantly, they reduce the irritation potential of surfactant systems making shampoo formulation greatly skin-friendly.

  • Cocamidopropyl betaine (CAPB)

CAPB is a traditional mild co-surfactant used in hair formulation, boosting shampoo viscosity and foaming profile. It is a mild surfactant that works synergistically with glucosides and sarcosinate base boosting their cleansing performance. It is a small molecular size ingredient and thus is perfectly Ok for curly hair formulation.

  • Zemea Propanediol

Zemea Propanediol is glucose derived natural multifunctional ingredient. It is a safe and skin-friendly ingredient that functions as a humectant well as an emollient, viscosity booster, aesthetic enhancer, and co-preservative system.

  • Polyquaternium-7

Polyquaternium-7 is a cationic conditioning polymer. It provides hair detangling, and cuticle alignment, improves ease of combing, and reduces fiber-to-fiber friction. This gives a bouncy natural curl pattern and prevents the formation of curl knots.

  • Glycerin

Glycerin is a natural moisturizer enhancing the water content of scalp cells and hair fibers. In shampoo formulation, it increases the overall mildness of cleansing formulation, stabilizes shampoo viscosity, and facilitates its application. Being polyhydric alcohol, it boosts the efficacy of preservative agents and extends product shelf-life.

  • Biotin

Biotin is vitamin B7 belonging to the Vitamin B family. It improves the quality of keratin structures and has a positive effect on fine and brittle hair commonly found in Anti-thinning or Hair-loss products.

  • PEG-7 Glyceryl Cocoate

It is a non-ionic cleansing agent which delivers multifunctional benefits to the shampoo formulation. It builds the shampoo viscosity builder and solubilizes oil ingredients. It is mild and gentle and also reduces the irritation of other surfactants present in the shampoo formulation.

  • PEG-12 Dimethicone

PEG-12 Dimethicone is a water-soluble silicone conditioning agent that detangles hair fibers and provides sleekness and shine to the hair fiber. It promotes curl bounce and curls definition and prevents curl twists. In shampoo, it also stabilizes water-insoluble ingredients stabilizing the formulation.

  • Rice Water Fermented

Rice water contains starch, amino acids, vitamins, polyphenolic compounds, and inorganic minerals. It protects scalp cells from environmental, oxidative, and thermal stress (dehydration) by controlling cell water balance. For curly hair, it imparts helps maintain moisture content thus minimizing frizz.

Rice ferment filtrate provides a soothing effect on the scalp surface and nourishes cells. It is rich in bio-minerals that boost scalp health. Its rinse on hair enhances hair shine.

  • Aloe Barbadensis (Aloe vera)

Aloe Vera is a natural moisturizer widely used for dry and compromised scalp with great wound healing benefits. It ensures scalp hydration as it slows down water loss from the scalp surface. It reduces the irritation potential of surfactants in a cleansing formulation, boosting the Skin Friendly Index of the product. Its hydrophilic nature makes it curl-friendly as it does not cause any buildup and limp down to curl bounce.

  • Sodium PCA

Sodium Pyrrolidone Carboxylate (Sodium PCA), is a natural humectant derived from L-Glutamic acid. It is abundant in human skin as a component of NMF (Natural Moisturizing Factor). This humectant keeps hair evenly hydrated and especially for curly hair, this ensures a well-defined curl pattern. The key advantage of using PCA is its aesthetic feature imparting hydration without any stickiness or heavy feel. 

  • D-Panthenol

D-Panthenol is a valued skin and hair moisturizing agent. It is also regarded as an anti-inflammatory ingredient that soothes irritated and sensitive scalp cells. It improves water retention of curly hair and works as a fiber strengthening agent boosting hair mechanical properties and preventing hair breakage.

  • Diasleek (Polyquaternium-73)

Diasleek is a conditioning polymer facilitating curl detangling and opening curl knots. It eases the combing force and reduces cuticular friction. This aligns cuticles and prevents curl damage leading to natural curl definition and healthy curl bouncy look.

  • Silk Protein

Silk protein has strong adhesion to the hair surface. It improves hair surface properties by booting cuticle alignment, hair mechanical strength, and light reflectance. That's why silk protein boosts hair shine and gives a lustrous outlook.

  • Ethylhexylglycerin

It is a multifunctional ingredient that works as a preservative booster as well as an emollient. It prevents the growth of microorganisms and preserves shampoo formulations besides offering to condition to the hair shaft.

  • Phyllanthus Emblica (Amla) extract

Amla has been traditionally used in Indian Ayurveda remedies. It is a rich source of Ascorbic acid, a powerful antioxidant for the scalp and hair. It also contains polyphenols, such as flavonoids, kaempferol, ellagic acid, and gallic acid, highlighting its antioxidant profile. These components improve scalp health and boost cellular turnover while protecting hair against damage.

  • Eclipta Prostrata( Bhringraj) Extract

Bhringraj extract offers anti-aging benefits to the formulation. It soothes scalp cells and promotes new cell growth. This eventually improves the hair life and density over the scalp surface. It also provides a rejuvenating and relaxing sensation.

  • Acacia Concinna (Shikakai) Extract

Shikakai is a common Indian Ayurveda cleansing agent containing saponins. These starch-based saponins naturally occur in legumes. Shikakai extracts themselves alone offer good cleansing and moderate foaming. It boosts the natural and green profile of the shampoo formulation. It works along with sulfate-free surfactants boosting the cleansing of curly hair. Furthermore, it improves scalp health and controls dandruff.

  • Guar Gum

Guar gum is added to boost the formulation viscosity and improve its rheological flow. It is a natural, biodegradable and sustainable thickening agent extracted from guar beans. It boosts flash foaming and stabilizes the foam bubble size. Guar gum does not form a rigid or stiff film on the hair shaft and that's why it is an excellent choice for curly hair formulation.

  • Argania Spinosa(Argan) Oil

Argan Oil is a light texture oil and amazing natural emollient. It is an excellent source of anti-oxidants comprising unsaturated fatty acids, carotenes, tocopherols, and sterols, ensuring photo-protection of hair against solar radiations.

  • Collagen

Collagen is a natural molecule found in our skin tissues. It imparts hydrophilic properties and increases skin elasticity. Its inclusion in shampoo promotes scalp cell turnover, heals any discomfort or itchy scars on the scalp surface, and makes it smooth and glossy.

  • Cocos Nucifera(Coconut) Water

It is a cold press natural juice from ripened coconut fruit rich in minerals, amino acids, and carbohydrates. It hydrates, detoxifies, and protects against free radicals, preventing accelerated aging.

  • Sodium Gluconate

Sodium gluconate is a natural metal chelant derived from the glucose molecule. It demonstrates higher and preferential binding to iron and copper metal ions and inhibits their bonding with hair proteins. This prevents metal uptake by hair fibers and their potential metal build-up during shampoo application. It is a green, natural and sustainable alternative to traditional synthetic metal chelants e.g. EDTA or Etidronic acid.

  • Keratin

Keratin is a sulfur-rich protein that is proven to strengthen damaged hair fibers. It demonstrates strong binding to hair protein sites thus helping to recover hair its natural mechanical strength, shine, and bouncy curl outlook. It also provides antioxidant activity against oxidative damage indicted by permanent hair coloring, bleaching, and UV radiations.

 

  1. Conditioner  

 

Ingredients:  

Water (Aqua), Cetostearyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Glycerin,  Argania Spinosa (Argan) Oil, Aloe Barbadensis (Aloe Vera) Extract, Eclipta Prostrata (Bhringraj)  Extract, Sodium Gluconate, Xanthan Gum, Guar Gum, Simmondsia Chinensis (Jojoba) Oil,  Ceteareth-25, Vitis Vinifera (Grapeseed) Oil, Sodium PCA, D Panthenol, Silk Protein, Disleek,  Hydrolyzed Wheat Protein, Hibiscus Extract, Triphala Extract, Potassium Sorbate,  Ethylhexylglycerin, Cocos Nucifera (Coconut) Oil, Frag of Essential Oil Blend.

Conditioner Ingredient Description:-
  • Cetostearyl Alcohol

Cetostearyl Alcohol is a mixture of medium-length carbon chain fatty alcohols ranging from carbon 16 to carbon 18. It is added to boost the viscosity of the conditioner, improve the texture, and provide product stability. Being derived from natural oils, it also offers lubrication to the hair shaft and opens up curl twists preventing curl knots. 

  • Behentrimonium Chloride & Cetrimonium Chloride

 Both are cationic hair detanglers that provide a slip to the hair shaft. Cationic conditioners are positively charged molecules that bind with negatively charged protein sites present on hair shaft via electrostatic chemical binding. That's why they have exceptional binding with hair fibers without causing any heaviness. They make it easy to comb and brush by reducing fiber friction. They are the backbone of conditioner formulation responsible for the conditioning efficacy & performance.

  • Glycerin

Glycerin is a humectant having the ability to absorb and hold water molecules. It attracts water molecules from the air and delivers them to scalp cells and hair proteins. It helps maintain fiber moisture level and is an excellent remedy to dry and brittle hair curls.

  • Argania Spinosa(Argan) Oil

Argan Oil is a light texture oil and amazing natural emollient. It is a great source of anti-oxidants comprising unsaturated fatty acids, carotenes, tocopherols, and sterols, ensuring photo-protection of curls against solar radiations.

  • Aloe Barbadensis (Aloe Vera) Extract

Aloe Vera is a natural moisturizer widely used for dry and compromised scalp conditions. It offers great wound healing benefits. It ensures scalp hydration by preventing water loss. It reduces the irritation potential of other conditioner ingredients, boosting the Skin Friendly Index of the product. Its hydrophilic nature makes it curl-friendly as it does not cause any buildup and limp down to curl bounce.

  • Eclipta Prostrata( Bhringraj) Extract

Bhringrai extract offers anti-aging benefits to the formulation. It soothes scalp cells and promotes new cell growth. This improves the hair life cycle and hair density. It also provides a rejuvenating and relaxing sensation.

  • Sodium Gluconate

Sodium gluconate is a natural metal chelant derived from the glucose molecule. It demonstrates higher and preferential binding to iron and copper metal ions and inhibits their bonding with hair proteins. This prevents metal uptake by hair fibers and their potential metal build-up during shampoo application. It is a green, natural and sustainable alternative to traditional synthetic metal chelants e.g. EDTA or Etidronic acid.

  • Xanthan Gum

Xanthan gum is a plant-derived thickening agent that boosts the product viscosity and stabilizes conditioner formulation. It also offers a special aesthetic silky feel during the application and after the rinse-off. 

  • Guar Gum

It’s another natural thickening agent derived from guar beans. It builds up the viscosity and stabilizes the emulsion system. 

Both xanthan and guar gums are green, biodegradable, and sustainable ingredients obtained from plant sources without any synthetic chemical processing.

  • Simmondsia Chinensis(Jojoba) Oil

Jojoba gives it a unique non-oily and non-occlusive coating at the hair surface. It offers an elegant sensorial feel to hair and skin along with great oxidative stability against free radical-induced damage to hair and scalp cells.

  • Ceteareth-25

Ceteareth-25 is a fatty alcohol-derived non-ionic emulsifier. It keeps the formulation stable and maintains oil ingredients emulsified. It also offers stability to the product and tolerance against inorganic salts. This improves the overall performance of the conditioner formulation.

  • Vitis Vinifera (Grapeseed) Oil

Grapeseed oil is a rich source of organic fatty acids and lipids.  The presence of unsaturated fatty acids makes it an excellent choice for naturally curly hair. It has a strong biochemical impact on hair quality, new hair growth, the anti-oxidant potential to combat skin & hair damage, and improves hair cuticle quality.

  • Sodium PCA

Sodium Pyrrolidone Carboxylate (Sodium PCA) is a natural humectant derived from L-Glutamic acid. It is abundant in human skin as a component of NMF (Natural Moisturizing Factor). This humectant keeps hair evenly hydrated and especially for curly hair, this ensures a well-defined curl pattern. The key advantage of using PCA is its aesthetic feature imparting hydration without any stickiness or heavy feel.

  • D-Panthenol

D-Panthenol is a valued skin and hair moisturizing agent. It is also regarded as an anti-inflammatory ingredient that soothes irritated and sensitive scalp cells. It improves water retention of curly hair and works as a fiber strengthening agent boosting hair mechanical properties and preventing hair breakage.

  • Silk Protein

Silk protein has strong adhesion to the hair fiber. It boosts cuticle alignment, hair mechanical strength, and light reflectance leading to beautiful shiny hair with a lustrous outlook.

  • Disleek

Diasleek (Polyquaternium-73)
Diasleek is a conditioning polymer facilitating curl detangling and opening curl knots. It eases the combing force and reduces cuticular friction. This aligns cuticles and prevents curl damage leading to natural curl definition and a healthy curl bouncy look. 

  • Hydrolyzed Wheat Protein

These are protein peptides derived from wheat grains. Hydrolyzed wheat protein has great potential of improving hair mechanical strength. It penetrates hair and fills the empty spaces cementing the fragments of the hair structure.

  • Hibiscus Extract

Hibiscus extract is a rich source of polyphenols protecting scalp tissues against aging and hair fibers against free radical-mediated damage to hair proteins. It improves tissue elasticity and boosts the removal of dead cells from the scalp surface. This enhances follicular activity stimulating new hair growth.

  • Triphala Extract

Triphala contains powerful anti-inflammatory compounds that may help protect against scalp inflammation and bacterial growth. It heals wounds and promotes cellular regeneration. This helps enhance scalp and hair quality.

  • Potassium Sorbate

Potassium sorbate is a water-soluble salt of sorbic acid added to preserve the conditioner formulation. It shows broad-spectrum antimicrobial activity against mold, yeast, and bacteria. It is a green and biodegradable alternate to the synthetic preservative.

  • Ethylhexylglycerin

It is a multifunctional ingredient that works as a preservative booster as well as an emollient. It prevents the growth of microorganisms and preserves shampoo formulations besides offering to condition the hair shaft.

  • Cocos Nucifera(Coconut) Oil

Coconut oil is an excellent emollient and hair conditioning agent. It is rich in short-chain fatty acids e.g. lauric acid. These fatty molecules penetrate the hair and lubricate the hair shaft without leaving any greasy feel. It is a perfect choice for dry curls to restore their natural curl outlook.

  • Frag of Essential Oil Blend

The conditioner contains a blend of plant-derived essential oils providing a naturally refreshing aroma feature. They are superior to synthetic fragrances due to their natural and sustainable source and skin-friendly profile.

 

  1. Leave-in conditioner 

Ingredients:  

Water (Aqua), Glyceryl Stearate (and) PEG 100 Stearate (Softmul 165), Glycerin, Butylene Glycol,  Behentrimonium Chloride, Emulsifying Wax, Cetyl Alcohol, D Panthenol, Medium-Chain  Triglyceride (MCT) Oil, Aloe Barbadensis (Aloe Vera), Argania Spinosa(Argan) Oil, Peg 150  Distearate, Amodimethicone and Trideceth-12 and Cetrimonium Chloride (DC 939), Botanical  Extract Of Curry Leaf, Phyllanthus Emblica (Amla), Centella Asiatica (Gotu Kola), Hibiscus, Cocos Nucifera(Coconut) Oil, Rosa Canina (Rose Hip) Oil, Cetrimonium Chloride, Xanthan Gum,  Sodium Gluconate, Butyrospermum Parkii (Shea) Butter, Sodium PCA, Coco Amido Propyl  Betaine, Sapindus Mukorossi (Reetha), Ethyl Hexyl Glycerin, Zingiber Officinale(Ginger) Extract,  Chamomile Oil, Hydroxyethyl Cellulose, Persea Americana(Avocado) Oil, Vitis Vinifera (Grapeseed)  Oil, Blend of Essential Oil Fragrance. 

 

Leave-in Conditioner Ingredient Description:-

  • Glyceryl Stearate (and) PEG 100 Stearate

The blend is a non-ionic emulsifier added to emulsify the oily content of the formulation. It stabilizes the product and offers good viscosity & texture. Being non-ionic it tolerates ionic ingredients of the formulation. Furthermore, it improves the product's aesthetic features by delivering a unique sensorial feel during the product application. 

  • Glycerin

Glycerin is a humectant that can absorb and hold water molecules. It attracts water molecules from the air and delivers them to scalp cells and hair proteins. It helps maintain fiber moisture level and is an excellent remedy to dry and brittle hair curls.

  • Butylene Glycol

Butylene Glycol is a natural glycol having excellent moisturizing and hydration benefits. It also works as a solvent with colourless and odourless features. It offers a light skin feeling, and ease in spreadability without any skin discomfort.

  •  Behentrimonium Chloride & Cetrimonium Chloride

They are cationic hair detanglers that provide a slip to the hair shaft. Cationic ingredients are positively charged molecules that bind with negatively charged protein sites present on the hair shaft via electrostatic chemical binding. They have the exceptional binding ability with hair fibers without causing any heaviness. It is easy to comb and brush by reducing fiber friction. Both are the backbone of conditioner formulation responsible for the conditioning efficacy & performance.

  • Emulsifying Wax

Emulsifying wax is a non-ionic emulsifier combination aimed to stabilize the oil content of the formulation in the water phase. It also boosts the viscosity of the product and delivers a crystalline texture to the product base. Moreover, it gives a rich white creamy look to the conditioner.

  • Cetyl Alcohol

It is medium-chain fatty alcohol working as a secondary emulsifier in the formulation. It offers viscosity, emulsion stability, and emollience to the conditioner. It also acts as a bodyfying agent boosting the creamy texture.

  •  D-Panthenol

D-Panthenol is a valued skin and hair moisturizing agent. It is also regarded as an anti-inflammatory ingredient that soothes irritated and sensitive scalp cells. It improves water retention of curly hair and works as a fiber strengthening agent boosting hair mechanical properties and preventing hair breakage.

  •  Medium-Chain Triglyceride (MCT) Oil

MCT is a light texture emollient with great ease of spreadability and lubrication. It's fine coating at the hair shaft provides ease in combing, reduces fiber friction, and improves curl moisture level. The leave-in conditioner, it works synergistically with other emollients and cationics to boost curly hair health.

  • Aloe Barbadensis (Aloe Vera) Extract

Aloe Vera is a natural moisturizer widely used for dry and compromised scalp conditions. It offers great wound healing benefits. It ensures scalp hydration by preventing water loss. It reduces the irritation potential of other conditioner ingredients, boosting the Skin Friendly Index of the product. Its hydrophilic nature makes it curl-friendly as it does not cause any buildup and limp down to curl bounce.

  • Argania Spinosa(Argan) Oil

Argan Oil is a light texture oil and an amazing natural emollient. It is a great source of anti-oxidants comprising unsaturated fatty acids, carotenes, tocopherols, and sterols, ensuring photo-protection of curls against solar radiations.

  • PEG - 150 Distearate

PEG-150 Distearate is part of the emulsifier system for this leave-in conditioner. It improves the conditioner stability and boosts aesthetic feel during application. It enhances the viscosity of the product without having any heavy feel. 

  • Amodimethicone and Trideceth-12 and Cetrimonium Chloride (DC 939)

DC 939 is an emulsion blend containing silicone, cationic conditioner, and emulsifier. Amodimethicone is an amino-functional silicone having higher deposition on hair fibers. It is blended with cationic hair detangler, Cetrimonium chloride. The blend gives superior hair conditioning, hair detangling, softness, and shine to curly hair.

Amodimethicone is completely different from traditional silicones e.g. Dimethicone, Simethicone, & Phenyltrimethicone, etc. It contains amino (-NH2) groups attached to the silicone backbone. This amino group greatly alters the physical & chemical properties of parent silicone molecules. The resultant amino silicones (Amodimethicone) become more hydrophilic (water-loving) due to the hydrophilic nature of amino groups. This Amodimethicone is further modified by emulsifying it in water employing surfactants, cetrimonium chloride, and tridecth-12. Both these surfactants boost the water solubility of Amodimethicone and make it Curl Friendly water-soluble silicone. Cetrimonium Chloride is a cationic conditioning agent which makes hair soft, detangles, and improves wet & dry combing. Whereas, Tridecth-12, is a non-ionic surfactant that is added to stabilize Amodimethicone is a water-based product. The combination gives a unique composition (DC 939) which is water-thin having a higher affinity to the hair fiber without any oil or greasy feel. Being a Curly friendly water-soluble silicone, it is easy to wash off. The product is completely Curl Friendly and can be applied for great results in Curly Girl Method (CGM). This is an ideal composition you need for curly hair. The key benefits of having DC 939 in Leave-in conditioner are

  • Ease of wet & dry combing
  • Detangles your curls
  • Improves hair cuticular layer by minimizing the drag force or fiber friction
  • Visually characteristic shine
  • NO buildup at all, ease of wash off
  • Dry softness
  • Anti-frizz
  • Improves hair moisture content and prevent any moisture loss during dry & cold weather conditions
  • Photoprotection against UV solar radiation
  • Color lock prevent the color bleeding

 

Curry Leaf Botanical Extract (INCI: Murraya Koenigii Leaf Extract)

Curry Leaf Extract demonstrates strong antimicrobial properties. Its addition to the Leave-in Conditioner protects against the growth of microbes especially bacteria on the scalp surface. It also contains antioxidants that relieve oxidative stress on nerves and boosts blood circulation to the scalp area.

  • Phyllanthus Emblica (Amla) Extract

Amla has been traditionally used in Indian Ayurveda remedies. It is a rich source of Ascorbic acid, a powerful antioxidant for the scalp and hair. It also contains polyphenols, such as flavonoids, kaempferol, ellagic acid, and gallic acid, highlighting its antioxidant profile. These components improve scalp health and boost cellular turnover while protecting hair against damage.

  • Centella Asiatica (Gotu Kola) Extract

Centella Asiatica Extract has a very good antibacterial effect and can be used to treat scalp disorders. Its addition to the leave-in conditioner aims to boost scalp health. It reduces the production of pro-inflammatory mediators and improves and repairs the scalp skin barrier function, thus preventing and correcting the scalp immune system.

  • Hibiscus Extract

Hibiscus extract is a rich source of polyphenols protecting scalp tissues against ageing and hair fibers against free radical-mediated damage to hair proteins. It improves tissue elasticity and boosts the removal of dead cells from the scalp surface. This enhances follicular activity stimulating new hair growth.

  • Cocos Nucifera (Coconut) Oil

Coconut oil is an excellent emollient and hair conditioning agent. It is rich in short-chain fatty acids e.g. lauric acid. These fatty molecules penetrate the hair and lubricate the hair shaft without leaving any greasy feel. It is a perfect choice for dry curls to restore their natural curl outlook.

  • Rosa Canina (Rose Hip) Oil

It is essential fatty acids-rich oil with an important action on the regulation of skin elasticity and the restoring of scalp and hair moisture. Its presence in the leave-in conditioners targets the scalp cells improving their regenerative turnover and stimulating new cell growth.

  • Xanthan Gum

Xanthan gum is a plant-derived thickening agent that boosts the product viscosity and stabilizes conditioner formulation. It also offers a special aesthetic silky feel during the application and rinse-off. 

  • Sodium Gluconate

Sodium gluconate is a natural metal chelant derived from the glucose molecule. It demonstrates higher and preferential binding to iron and copper metal ions and inhibits their bonding with hair proteins. This prevents metal uptake by hair fibers and their potential metal build-up during shampoo application. It is a green, natural and sustainable alternative to traditional synthetic metal chelants e.g. EDTA or Etidronic acid.

  •  Butyrospermum Parkii (Shea) Butter

Shea butter is our favorite hair conditioner and emollient. It contains medium-chain fatty acids which provide a unique sensorial effect on curly hair. It lubricates the hair shaft, improves mechanical strength, and protects the curly shaft against UV-induced damage. Due to the special fatty acid composition, it also offers a special cream butter texture to conditioner which is an amazing experience during application.

  • Sodium PCA

Sodium Pyrrolidone Carboxylate (Sodium PCA) is a natural humectant derived from L-Glutamic acid. It is abundant in human skin as a component of NMF (Natural Moisturizing Factor). This humectant keeps hair evenly hydrated and especially for curly hair, this ensures a well-defined curl pattern. The key advantage of using PCA is its aesthetic feature imparting hydration without any stickiness or heavy feel.

  • Cocoamidopropyl Betaine

It is an amphoteric surfactant added to Leave-in Conditioner. It provides emulsion stability and also cleanses hair curls during the conditioner application. This soft cleansing removes metal or polymeric buildup from the curl twists and gives them a natural bouncy look.

  • Sapindus Mukorossi (Reetha) Extract

Reetha is also an Indian traditional hair cleansing herb. It is a rich source of saponin that why it is called soap nut. It offers gentle green cleansing to hair curls and removes sebum; oil & dirt from the curly hairs. Besides, it also conditions hair and scalp surfaces by promoting absorption of other conditioning actives.

  •  EthylhexylGlycerin

It is a multifunctional ingredient that works as a preservative booster as well as an emollient. It prevents the growth of microorganisms and preserves shampoo formulations besides offering to condition the hair shaft.

  • Zingiber Officinale (Ginger) Extract

Ginger extract has a characteristic aroma due to special polyphenolic components. These polyphenols offer a wide range of microbial activity. That's why ginger extract inhibits the growth of bacteria and other microorganisms on the scalp surface preventing any inflammation. 

  • Chamomile Oil

Chamomile Oil is a natural aroma component added to offer a fresh scent for leave-in conditioner. It has a fresh, sweet herbal aromatic scent, with fine fruity notes that greatly appeal to consumers.

  •  Hydroxyethyl Cellulose (HEC)

HEC is a cellulose-derived polymeric thickener. It boosts the conditioner viscosity, improves its texture, and provides ease of application. It is a green thickener with ease of biodegradability.

  •  Persea Americana (Avocado) Oil

Avocado Oil is soft, nourishing, and curl-protective oil. Its hair emollient & softening effect is coupled to very good compatibility with the scalp as its composition to close to sebum promoting scalp health. That's why applying a leave-in conditioner would work two ways; improving scalp health as well as hair quality.

  • Vitis Vinifera (Grapeseed) Oil

Grapeseed Oil is proven to have strong anti-oxidant benefits to skin and hair fiber. The high content of sterols protects hair against UV radiation inhibiting the formulation's highly reactive oxygen species. This ensures the structural integrity of hair and natural outlook of curl twists.

  • Blend of Essential Oil Fragrance

The conditioner contains a blend of plant-derived essential oils providing a naturally refreshing aroma feature. They are superior to synthetic fragrances due to their natural and sustainable source and skin-friendly profile.

 

  1. Super Hold Jelly 

Ingredients

Water (Aqua), Fixate Freestyle 20, Glycerin, Propylene Glycol, Aloe Barbadensis (Aloe Vera) Gel,  Sodium Acrylate Copolymer, Hair Fix Powder, Maltodextrin, Sodium Benzoate, Ethyl Hexyl  Glycerin, Potassium Sorbate, Sodium Gluconate, Essential Oil Perfume.  

 

 Super Hold Jelly Ingredients Description:-
  • Glycerin
Glycerin is a humectant having the ability to absorb and hold water molecules. It attracts water molecules from the air and delivers them to scalp cells and hair proteins. It helps maintain fiber moisture levels and is an excellent remedy to dry and brittle hair curls. It also prevents flake formation for the gel application by keeping the polymeric film moistened. 
  • Propylene Glycol
Propylene glycol is a humectant having the ability to attract and hold water molecules. It is an essential part of a hair gel formulation as it requires maintaining water level over the hair styling film. In its absence, the film would become rigid and eventually form flakes. 

 

  • Aloe Barbadensis(Aloe Vera) Gel
Aloe Vera is a natural moisturizer widely used for dry and compromised scalp conditions. It offers great wound healing benefits. It ensures scalp hydration by preventing water loss. It reduces the irritation potential of other conditioner ingredients, boosting the Skin Friendly Index of the product. Its hydrophilic nature makes it curl-friendly as it does not cause any buildup and limp down to curl bounce.

 

  • Sodium Acrylate Copolymer
Acrylic acid-based polymer is incorporated into the hair gel formulation to give it the gel viscosity and texture with special rheological features. It provides a stable medium to active hair styling polymer responsible to deliver curl retention and hold.

 

  • Hair Fix Powder (Maltodextrin/VP Copolymer)
Maltodextrin/VP Copolymer is a naturally-derived sugar-based, non-ionic polymer to provide super hold gel. Due to its green and natural background, it offers special polymeric functionality with superior hair conditioner and curls retention.

  

  • Sodium Benzoate
Sodium benzoate is another green biodegradable preservative added to the formulation to preserve it and extend shelf-life. It has strong anti-bacterial preservation along with efficacy against mold and yeast.

  • Ethylhexylglycerin
It is a multifunctional ingredient that works as a preservative booster as well as an emollient. It prevents the growth of microorganisms and preserves shampoo formulations besides offering to condition the hair shaft.

 

  • Potassium Sorbate
Potassium sorbate is a water-soluble salt of sorbic acid added to preserve the conditioner formulation. It shows broad-spectrum antimicrobial activity against mold, yeast, and bacteria. It is a green and biodegradable alternative to synthetic preservatives.

 

  • Sodium Gluconate
Sodium gluconate is a natural metal chelant derived from the glucose molecule. It demonstrates higher and preferential binding to iron and copper metal ions and inhibits their bonding with hair proteins. This prevents metal uptake by hair fibers and their potential metal build-up during shampoo application. It is a green, natural and sustainable alternative to traditional synthetic metal chelants e.g. EDTA or Etidronic acid.

 

  • Essential Oil Perfume

The conditioner contains a blend of plant-derived essential oils providing a naturally refreshing aroma feature. They are superior to synthetic fragrances due to their natural and sustainable source and skin-friendly profile.

 

5. 

Deep Conditioning Mask 

Ingredients:

Aqua, Cetostearyl Alcohol, Aloe Barbadensis (Aloe Vera), Polyquaternium-73, Behentrimonium  Chloride, Cetrimonium Chloride, Ceteareth -25, Sodium Gluconate, Simmondsia Chinensis(Jojoba)  Oil, Cocos Nucifera (Coconut) Oil, Aloe Barbadensis (Aloe Vera) Extract, Argania Spinosa(Argan)  Oil, Glycerin, Xanthan Gum, Guar Gum, Vitis Vinifera (Grapeseed) Oil, Sodium PCA, D Panthenol,  Silk Protein, Hydrolyzed Wheat Protein, Hibiscus Extract, Eclipta Prostrata (Bhringraj) Extract,  Triphala Extract, Ethylhexylglycerin, Sodium Gluconate, Beta vulgaris (Beet) Root Extract, Rosa  (Rose) Petal Extract, Rubia cordifolia (Manjistha) Extract, Biotin, Keratin, Potassium Sorbate, Frag  Of Essential Oil Blend.  

Deep Conditioning Mask Ingredients Description:-

  • Cetostearyl Alcohol
Cetostearyl Alcohol is a mixture of medium-length carbon chain fatty alcohols ranging from carbon 16 to carbon 18. It is added to boost the viscosity of the conditioner, improve the texture, and provide product stability. Being derived from natural oils, it also offers lubrication to the hair shaft and opens up curl twists preventing curl knots.

 

  • Aloe Barbadensis (Aloe Vera) Leaf Extract
Aloe Vera is a natural moisturizer widely used for dry and compromised scalp conditions. It offers great wound healing benefits. It ensures scalp hydration by preventing water loss. It reduces the irritation potential of other conditioner ingredients, boosting the Skin Friendly Index of the product. Its hydrophilic nature makes it curl-friendly as it does not cause any buildup and limp down to curl bounce.
  • Polyquaternium-73

It is a conditioning polymer facilitating curl detangling and opening curl knots. It eases the combing force and reduces cuticular friction. This aligns cuticles and prevents curl damage leading to natural curl definition and healthy curl bouncy look.

  • Behentrimonium Chloride & Cetrimonium Chloride
They are cationic hair detanglers that provide a slip to the hair shaft. Cationic ingredients are positively charged molecules that bind with negatively charged protein sites present on the hair shaft via electrostatic chemical binding. They have exceptional binding ability with hair fibers without causing any heaviness. It is easy to comb and brush by reducing fiber friction. Both are the backbone of conditioner formulation responsible for the conditioning efficacy & performance.

  • Ceteareth -25
Ceteareth-25 is a fatty alcohol-derived non-ionic emulsifier. It keeps the formulation stable and maintains oil ingredients emulsified. It also offers stability to the product and tolerance against inorganic salts. This improves the overall performance of the conditioner formulation.

 

  • Sodium Gluconate
Sodium gluconate is a natural metal chelant derived from the glucose molecule. It demonstrates higher and preferential binding to iron and copper metal ions and inhibits their bonding with hair proteins. This prevents metal uptake by hair fibers and their potential metal build-up during shampoo application. It is a green, natural and sustainable alternative to traditional synthetic metal chelants e.g. EDTA or Etidronic acid.

  • Simmondsia Chinensis (Jojoba) Oil
Jojoba gives it a unique non-oily and non-occlusive coating at the hair surface. It offers an elegant sensorial feel to hair and skin along with great oxidative stability against free radical-induced damage to hair and scalp cells.

 

  • Cocos Nucifera (Coconut) Oil
Coconut oil is an excellent emollient and hair conditioning agent. It is rich in short-chain fatty acids e.g. lauric acid. These fatty molecules penetrate the hair and lubricate the hair shaft without leaving any greasy feel. It is a perfect choice for dry curls to restore their natural curl outlook.

 

  • Argania Spinosa(Argan) Oil
Argan Oil is a light texture oil and an amazing natural emollient. It is a great source of anti-oxidants comprising unsaturated fatty acids, carotenes, tocopherols, and sterols, ensuring photo-protection of curls against solar radiations.

 

  • Glycerin
Glycerin is a humectant having the ability to absorb and hold water molecules. It attracts water molecules from the air and delivers them to scalp cells and hair proteins. It helps maintain fiber moisture levels and is an excellent remedy to dry and brittle hair curls.

 

  • Xanthan Gum
Xanthan gum is a plant-derived thickening agent that boosts the product viscosity and stabilizes conditioner formulation. It also offers a special aesthetic silky feel during the application and after the rinse-off.

 

  • Guar Gum
It’s another natural thickening agent derived from guar beans. It builds up the viscosity and stabilizes the emulsion system. Both xanthan and guar gums are green, biodegradable, and sustainable ingredients obtained from plant sources without any synthetic chemical processing.

 

  • Vitis Vinifera (Grapeseed) Oil
Grapeseed oil is a rich source of organic fatty acids and lipids.  The presence of unsaturated fatty acids makes it an excellent choice for naturally curly hair. It has a strong biochemical impact on hair quality, new hair growth, the anti-oxidant potential to combat skin & hair damage, and improves hair cuticle quality.

 

  • Sodium PCA
Sodium Pyrrolidone Carboxylate (Sodium PCA) is a natural humectant derived from L-Glutamic acid. It is abundant in human skin as a component of NMF (Natural Moisturizing Factor). This humectant keeps hair evenly hydrated and especially for curly hair, this ensures a well-defined curl pattern. The key advantage of using PCA is its aesthetic feature imparting hydration without any stickiness or heavy feel.

 

  • D-Panthenol
D-Panthenol is a valued skin and hair moisturizing agent. It is also regarded as an anti-inflammatory ingredient that soothes irritated and sensitive scalp cells. It improves water retention of curly hair and works as a fiber strengthening agent boosting hair mechanical properties and preventing hair breakage.

 

  • Silk Protein
Silk protein has strong adhesion to the hair fiber. It boosts cuticle alignment, hair mechanical strength, and light reflectance leading to beautiful shiny hair with a lustrous outlook.

 

  • Hydrolyzed Wheat Protein
These are protein peptides derived from wheat grains. Hydrolyzed wheat protein has great potential of improving hair mechanical strength. It penetrates hair and fills the empty spaces cementing the fragments of the hair structure.

 

  • Hibiscus Extract
Hibiscus extract is a rich source of polyphenols protecting scalp tissues against aging and hair fibers against free radical-mediated damage to hair proteins. It improves tissue elasticity and boosts the removal of dead cells from the scalp surface. This enhances follicular activity stimulating new hair growth.

 

  • Eclipta Prostrata (Bhringraj) Extract
Bhringrai extract offers anti-aging benefits to the formulation. It soothes scalp cells and promotes new cell growth. This eventually improves the hair life and density over the scalp surface. It also provides a rejuvenating and relaxing sensation.

 

  • Triphala Extract
Triphala contains powerful anti-inflammatory compounds that may help protect against scalp inflammation and bacterial growth. It heals wounds and promotes cellular regeneration. This helps enhance scalp and hair quality.

 

  • Ethylhexylglycerin

It is a multifunctional ingredient that works as a preservative booster as well as an emollient. It prevents the growth of microorganisms and preserves shampoo formulations besides offering to condition the hair shaft.

 

  • Beta vulgaris (Beet) Root Extract

Beet root extract is a coloured extract from beetroots imparting beautiful colour to the product along with its natural moisturizing ability. It improves the natural moisturizing factor and thus improves the quality of the scalp and hair. The coloured molecules are powerful anti-oxidant that can neutralize free radical species formed from UV radiations. 

 

  • Rosa (Rose) Petal Extract

Rose Petal extract is rich in flavonoids and anti-oxidants. It enjoys the unique feature of addressing oiliness due to excessive sebum secretion. It has also a soothing impact on nerves which stimulate blood circulation to the upper scalp surface boosting hair health.

 

  • Rubia cordifolia (Manjistha) Extract
Rubia cordifolia is one of the highly valued plants in Indian Ayurvedic literature. It is strong anti-oxidant benefits and also addresses scalp dryness, itchiness, and dermatitis discomfort.

 

  • Biotin
Biotin is vitamin B7 belonging to the Vitamin B family. It improves the quality of keratin structures and has a positive effect on fine and brittle hair and is commonly found in Anti-thinning or Hair-loss products.

 

  • Keratin
Keratin is a sulfur-rich protein that is proven to strengthen damaged hair fibers. It demonstrates strong binding to hair protein sites thus helping to recover hair its natural mechanical strength, shine, and bouncy curl outlook. It also provides antioxidant activity against oxidative damage indicted by permanent hair colouring, bleaching, and UV radiations.

 

  • Potassium Sorbate
Potassium sorbate is a water-soluble salt of sorbic acid added to preserve the conditioner formulation. It shows broad-spectrum antimicrobial activity against mold, yeast, and bacteria. It is a green and biodegradable alternative to synthetic preservatives.

 

  • Frag of Essential Oil Blend
The conditioner contains a blend of plant-derived essential oils providing a naturally refreshing aroma feature. They are superior to synthetic fragrances due to their natural and sustainable source and skin-friendly profile.